Oskars and Emilija — father and daughter founders of Emilia M Beauty, at an elegant outdoor table with flowers at sunset Oskars and Emilija — father and daughter founders of Emilia M Beauty, at an elegant outdoor table with flowers at sunset

About Us | Our Story

Our Story: A Father’s Promise, A Daughter’s Dream

Emilia M Beauty was born from a single, heartfelt wish — a wish to create something genuinely pure, uncompromisingly safe, and deeply meaningful.

Named after my daughter, Emilija, this brand is a father-daughter story rooted in love, protection, and clear intention. Together, we set out to build more than just another beauty line; we built a lifelong promise.

Our Promise to You:

That everything we formulate for your skin, lashes, and hair is gentle, natural, and honest. We believe in creating clean self-care that grows with you — guiding you gently from the transformative teenage years into adulthood.


🇱🇻 Crafted in Latvia. Formulated with Care.

We are deeply proud to say that every single formula is carefully crafted right here in Latvia. We utilize only certified natural ingredients, meticulously chosen to nourish and protect, never to harm.

For us, beauty is never about hiding who you are or masking your imperfections. It is about celebrating your natural self and gaining the confidence to become exactly who you are meant to be.

Emilia M Beauty — made with love, crafted for today, and dedicated to your future.